“Over the past several years, we’ve worked hard to create headroom for our brands to grow. We created the frameworks and disciplines to capture it, and our results demonstrate our progress,” says Crespo. “I feel confident that this great company that I love is set for sustained and long-term growth.”

Coca-Cola’s last CMO was Marcos de Quinto, who held the position for more than two years. When he retired, the company made the decision to create the CGO role, which added corporate strategy, customer and commercial to the CMO role.

Those duties will now be split.

Integrated global marketing, which includes creative, category, marketing operations, design, and knowledge and insights, will report into new CMO Manolo Arroyo. He will also keep his role as president of Asia Pacific.

Corporate strategy will report into CFO John Murphy, while customer and commercial operations will fall under chief operating officer Brian Smith’s remit.

Sourced through Scoop.it from: www.marketingweek.com