Act like a detective. Creativity is best when pointed at a problem, so we have emphasised the skills that help our marketers frame their brand issues and immerse themselves in culture to uncover great insights that inspire the kind of strategy that leads to exciting work.

Partnerships are everything. Our partners are critical in getting the best creativity for our brands. We are emphasising how to develop the most effective ways of working, so our marketers create the right conditions, deliver amazing briefs, and are expert in nurturing ideas.

Think end to end. It is not just the big challenges on your brand that will benefit from creativity.

Mindset is key. Things such as patience and belief are as important as having the right approaches to create the conditions for creativity.

Sourced through Scoop.it from: www.marketingweek.com