In a major storytelling and branded entertainment effort, Nestlé Molico in Brazil has produced and launched 12 short black and white documentary films with real people telling their stories. The theme presents a debate about humanity, and values frequently considered “feminine” in the modern society.

The topic arose following a research study that found Brazilians consider the values of understanding, caring, listening, trusting, sheltering and sensitivity as essential to being human—today, more than ever.

The series of 12 short films, “Humanity [In Me],” was produced for the CPG giant by the ASAS International Collective of Storydoers, directed by Paula Trabulsi, script by Monica Waldvogel and with Patrícia Weiss as executive producer and Branded Content Consultant.

“We wanted to present authentic narratives based on humanistic stories that create value for people, thus unfolding the brand’s purpose of meeting what is really significant for its audience,” Weiss stated.

“Around these 12 stories, Molico opens room for a relevant territory of conversation that affects the human being, regardless of gender, because never before it was so important to evoke the feminine values that inhabit all of us.”

Sourced through Scoop.it from: www.brandchannel.com