Walmart agreed to acquire online apparel brand Bonobos for $310 million, adding to a list of digital acquisitions of companies that don’t necessarily align with the retail giant’s core customer base.
Since Walmart’s acquisition of Jet.com last year, it has made acquisitions of digital retailers focusing on women’s apparel (ModCloth), shoes (ShoeBuy) and outdoor gear (MooseJaw).
US apparel and accessories ecommerce sales are expected to reach $84.21 billion this year, according to eMarketer estimates, a gain of 15.4% over 2016. Growth is expected to continue in the double digits through 2020.
Sourced through Scoop.it from: retail.emarketer.com