Amazon’s surprise acquisition today of Whole Foods Market just shows that Amazon is ahead of the curve. Yet again.
It’s also a proof point that brick-and-mortar isn’t dead; it’s growing. The retail brands that have been struggling are not surprising. The brands that are closing their doors are the ones you would expect, because no one has loved them in a long time.
Instead, retailers today must have a very clear digital strategy to survive, which places brick and mortar as a secondary adjunct to a well-designed experience ecosystem.
Adding Whole Foods Market to Amazon’s family of brands not only expands its physical footprint—it also addresses Whole Foods’ core problems: how to do what they do and deliver value.
As times got tougher, Whole Foods couldn’t deliver the additional value that consumers are seeking. The core of Amazon’s business is value and convenience.
Sourced through Scoop.it from: www.brandchannel.com