When asked why they hadn’t implemented AI conversational interfaces, such as messaging platforms or voice assistants, over a third (36.2%) said the technology isn’t sophisticated enough to do what they need. Some said they don’t have the technical resources to support AI, while others felt that consumer adoption isn’t strong enough yet.

Additionally, 8.7% said that these types of AI conversational interfaces would erode their direct connection with consumers.

Sourced through Scoop.it from: retail.emarketer.com