Many UK organisations are still struggling to make their customer engagement and data management strategies compliant ahead of the General Data Protection Regulation (GDPR) being enforced in May.

33% of UK organisations have no formal data-cleansing processes in place.

29% are concerned about non-compliance with the GDPR, a 242% increase year-on-year, and more than half are unsure whether third-party data sources will comply with GDPR’s permissioning guidelines.

Source: Royal Mail Data Services

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