In terms of reach, TripAdvisor is the leading digital travel platform in most countries covered by eMarketer. Though predominantly a travel review site, TripAdvisor also offers metasearch services, making it an important tool for trip research and planning.

Meanwhile, interest in the sharing economy for accommodation services like Airbnb is growing, though most travelers worldwide have yet to use them. Sharing transportation services like Uber and other ride-hailing apps have made greater headway, partly due to their lower barrier to entry.

Sourced through Scoop.it from: www.emarketer.com