A separate survey of US internet users by Zebra Technologies discovered that the younger the consumer, the more likely they are to be receptive to sales associates using tech for assistance. Indeed, 58% of respondents ages 20 to 36 thought this would make for a better in-store experience, while only 36% of those ages 53 to 71 agreed. 

Even so, 20- to 36-year-olds were also more likely to think they could find information on their smartphones faster than sales associates (64%). This age group also felt they were better connected to consumer information than store associates (53%), and said that finding information using a store app would be easier than talking to an employee (55%). 

Sourced through Scoop.it from: retail.emarketer.com