More people are leaning on voice-enabled devices for routine tasks, like research. But when it comes to voice commerce, most still prefer to shop the traditional way. 

In fact, a February 2018 survey by PwC reveals that consumers are more comfortable visiting a physical store or shopping online than they are using their voice assistant to shop. For example, US voice assistant users are roughly three times more likely to shop online the traditional way (76%) than they are to use a smart speaker to shop (24%). They also preferred “old fashioned” actions like visiting a physical store, shopping through a mobile app and calling customer service to chat with a human. 

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