In August, Macy’s teamed up with TikTok influencers for a video challenge that tied in with its “All Brand New” back-to-school ad campaign. Macy’s invited TikTok users to submit their own videos showing off their style. The campaign also included a TV spot and integration into the Snap Originals show, “The Dead Girls Detective Agency,” from NBCUniversal.
TikTok has also helped Chipotle Mexican Grill connect with creators for stunts such as its “lid flip” challenge. The restaurant chain partnered with YouTuber David Dobrik to challenge TikTok users to perform their own lid-flipping trick with a Chipotle burrito bowl. The six-day campaign had 104 million video starts and 110,000 submissions, according to a June 2019 CNBC article.
Sourced through Scoop.it from: www.emarketer.com