Coca-Cola is launching a marketing campaign that aims to remind people its bottles are recyclable and encourage them to recycle.

The campaign, titled ‘Round in Circles’ and created by agency Recipe, will appear in print and outdoor, with a focus on transport hubs. Launched to coincide with Recycle Now’s Recycle Week, it will also see the Coca-Cola London Eye turned green.

The creative features a range of Coca-Cola brands and weaves information into circular artwork. This is meant to demonstrate the company’s commitment to helping develop a circular economy.

Kris Robbens, marketing director at Coca-Cola Great Britain, says: “As well as taking action to make our packaging as sustainable as possible, it’s important that we use our marketing and communications to encourage more people to recycle our bottles after they have enjoyed the drink. They are more likely to do this if they know they can be turned into new bottles again.

“Across all our brands we want to use more recycled material in all our packaging, however that requires more of it to be collected so that it can be reused to make new bottles.”

Sourced through Scoop.it from: www.marketingweek.com