Connected TV (CTV) ad buyers must consider how CTV purchases factor into their broader digital and TV campaigns. Figuring out how to best plan, buy and measure CTV ads is becoming more consequential as more money flows into this area.

We forecast that US advertisers will spend nearly $7 billion this year on CTV ads. By 2023, that figure will reach $14.12 billion.

Sourced through Scoop.it from: www.emarketer.com