Amazon’s mastery of ecommerce—a broad and growing range of products; a user-friendly website; a developed recommendation engine; and reliable and efficient delivery—has made it one of the biggest online retailers in Europe. The company’s reach and logistics position it as the key competitor for retailers in the region.

Widespread and consistent use of Amazon is now the norm in Western Europe. According to a July 2018 report from Periscope by McKinsey, 47% of consumers in Germany noted frequently shopping with Amazon, as did 30% of consumers in Italy. And more than one-fifth (22%) of UK consumers considered themselves to be loyal Amazon shoppers.

Prime is at the core of Amazon’s European expansion. Periscope by McKinsey found that more than half of internet users in Italy, Germany and the UK have a Prime account.

Sourced through Scoop.it from: retail.emarketer.com