L’Oréal and Apple launch tiny gadget that monitors exposure to cancer-causing UV rays – Mirror Online

L’Oréal and Apple launch tiny gadget that monitors exposure to cancer-causing UV rays – Mirror Online

Cosmetics company L’Oréal has teamed up with iPhone maker Apple to launch a tiny gadget that monitors your exposure to cancer-causing UV rays.

The electronic sensor, called My SkinTrack UV, is small enough to attach to your clothes, jewellery or accessories, and connects wirelessly to an app on your iPhone, where the results are displayed.

As well as UVA and UVB exposure, the sensor measures pollution, humidity and pollen, allowing users to better understand their environment and make more informed choices about their skincare.

"Our research has long indicated the need for better consumer understanding of personal UV exposure," said Guive Balooch, Vice President and Head of L’Oréal’s Global Technology Incubator.
 
"We created this sensor to seamlessly integrate into the lives, and daily routines, of those using it.

"We hope the launch of this problem-solving technology makes it easier for people to make smart, skin-safe choices."

The sensor, which launched in the US last November, is battery-free and activated by the sun, so there is no need for charging.

It connects to the user’s iPhone using near-field communication (NFC) technology, so you simply tap the sensor against your smartphone to update the app.

The app integrates with Apple HealthKit and can store up to three months of data, according to L’Oréal.

The wearer will receive a notification on their iPhone whenever their environment poses a potential threat to their skin health.

The My SkinTrack UV sensor costs £60, and is on sale now at Apple Stores and online, under L’Oréal’s premium skincare brand La Roche-Posay. The app can be downloaded for free.

"Innovations such as My Skin Track UV represent a huge opportunity to offer more personalised solutions and recommendations,” said Laetitia Toupet, La Roche-Posay Global General Manager.

"This is even more important in a world where environmental aggressors and the number of people with skin problems keep on growing."

Sourced through Scoop.it from: www.mirror.co.uk

By | 2019-06-11T22:18:49+00:00 June 11th, 2019|Scoop.it|0 Comments

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