Monthly Archives: June 2019

En Suisse, les femmes appelées à la grève pour dénoncer les inégalités

Ce projet de grève est né sous l’impulsion, notamment, des syndicats, après qu’ils ne sont pas parvenus à introduire le principe de sanctions lors de la révision de la loi sur l’égalité votée l’an passé. Ce texte, définitivement adopté en décembre 2018, prévoit que les entreprises de plus de 100 employés contrôlent les salaires pour lutter contre les inégalités. Elle ne s’appliquera donc qu’à 0,9 % des sociétés et 46 % des salariés. Syndicats et associations féministes déplorent par ailleurs qu’elle n’impose aucune sanction en cas de non-respect de l’égalité salariale.Des défilés sont prévus dans toute la Suisse vendredi et les femmes sont invitées à délaisser les tâches ménagères. De nombreuses animations sont prévues à Lausanne, Zurich, Berne, ou encore Genève : pique-niques géants, bals, distribution de badges, concerts…Et, comme le précise le quotidien suisse Le Temps, certaines entreprises et collectivités locales ont décidé de jouer le jeu en faisant « acte de volontarisme en payant un jour d’absence à leurs salariées – comme la ville de Genève ».« Il ne s’agit pas seulement d’une grève du travail rémunéré, a expliqué au Parisien Anne Fritz, coordinatrice de la mobilisation à l’Union syndicale suisse, en évoquant un « ras-le-bol général » : « Il y aura aussi une grève du ménage, du prendre soin, de la consommation… » Et pour les femmes qui iront travailler, elles sont appelées à quitter leur poste à 15 h 23, soit l’heure à laquelle « elles cessent mathématiquement d’être payées par rapport à leurs collègues masculins », souligne Le Temps.Le 14 juin, une date symbolique en Suisse Si les associations féministes et les syndicats ont choisi la date du 14 juin pour cette journée de mobilisation, ce n’est pas un hasard. Il y a vingt-huit ans, le 14 juin 1991, 500 000 femmes étaient descendues dans la rue en Suisse – dans un pays d’un peu moins de 7 millions d’habitants à l’époque –, pour réclamer, déjà, la fin des inégalités, en improvisant de grands pique-niques ou en suspendant leurs balais aux balcons.Interrogée par le quotidien La Tribune de Genève, la socialiste Ruth Dreifuss, première femme à avoir accédé à la présidence de la Confédération helvétique en 1999, se souvient de ce 14 juin 1991, le jour, dit-elle, où les femmes ont inventé une « nouvelle forme d’expression » :« Tout avait convergé vers un message unique : nous voulons sortir de l’ombre et voir notre travail enfin reconnu. »Les manifestantes, toutes habillées en fuchsia, souhaitaient alors célébrer les dix ans de l’inscription dans la Constitution fédérale du principe d’égalité entre les hommes et les femmes intervenue le 14 juin 1981. La loi n’était toutefois entrée en vigueur qu’en 1996.Car la Suisse a mis du temps avant de lutter contre les inégalités de genre. Comme le rappelle Le Temps, « les hommes ont dit oui au vote et à l’éligibilité des femmes en 1971 seulement (et encore, le non l’a emporté dans huit cantons) ». Soit cinquante-trois ans après l’Allemagne et le Royaume-Uni et vingt-sept ans après la France.

By |2019-06-16T21:52:46+00:00June 16th, 2019|Scoop.it|0 Comments

How’s that Personalization Going? – eMarketer Trends, Forecasts & Statistics

Of the US internet users surveyed, 93% said they weren’t getting any relevant marketing communications, and almost as many (90%) were annoyed by irrelevant messaging.More importantly, 44% of respondents said they would switch to other brands that did a better job of personalizing the content they saw.The Infogroup study is just one of many that illustrates the ongoing struggles companies face when delivering experiences consumers have come to expect. According to January 2019 research from The Harris Poll, nearly three-quarters of consumers in North America felt that brands struggle to create more personalized and individual experiences, thanks in large part to rising expectations.

By |2019-06-16T21:52:20+00:00June 16th, 2019|Scoop.it|0 Comments

Uber Air : l’intérieur du futur taxi volant dévoilé

En marge de sa conférence Uber Elevate à Washington, Uber a présenté un nouveau prototype de son taxi volant électrique. Baptisé MDC, pour Mission Driven Cabin, l’appareil a été désigné par Safran. « Nous avons proposé six maquettes complètes, avec de multiples itérations dans chacune, examinant les sièges, les doublures et le positionnement de la fenêtre », a précisé Scott Savian, le vice-président directeur de ZEO chez Safran Cabin au média 01.net.L’intérieur est composé de 6 places et habillé de néons bleus  L’objectif de ce nouveau modèle était de parvenir à créer une cabine adaptée malgré la taille compacte de l’engin. À l’intérieur de la cabine, MDC comporte 4 places passagères et 2 places pour les pilotes. Le tableau de bord est composé de 2 écrans, l’un affichant les données de navigation, l’autre l’état de l’habitacle. À terme le service Uber Air deviendra autonome.

By |2019-06-16T21:52:07+00:00June 16th, 2019|Scoop.it|0 Comments

Top-End Asian Hotels Are Selling a New Luxury: Clean Air | Fast Forward

Windows in the hotel are always closed, and all air that enters the Cordis Hongqiao passes through two layers of filtration. Every one of the hotel’s 396 rooms has a pollution monitor that shows the levels of PM2.5 — particulate matter so small it can get stuck in a person’s lungs. The hotel claims the air inside is usually 10 times better than outside. But the hotel isn’t alone in China, or in the region.Indian and Chinese cities routinely lead the world in terms of air pollution. According to a 2019 report by AirVisual, the global air pollution monitoring group, seven of the 10 most polluted cities are in India. China follows close behind; 22 of the 50 most polluted cities are in that country. Now, as the two Asian economic giants attract more and more travelers, their top-end hotels are competing with each other and foreign challengers by increasingly offering guests the most basic but critical of “luxuries”: clean air.The Cordis Hongqiao introduced its double-filtration system in 2018. The Fairmont Beijing joined up with Swedish air purification firm Blueair in 2017 to install filters in all of its more than 220 rooms. A year earlier, in March 2016, Beijing’s China World Hotel — the chain is better known globally under the Shangri-La brand name — unveiled purifiers built by American firm Honeywell in all of its rooms. Every room in the H’Elite Hotel in Guangzhou is now also equipped with an air filter.

By |2019-06-16T21:29:56+00:00June 16th, 2019|Scoop.it|0 Comments

What Makes Slovenia a Cryptocurrency Adoption Leader – Bitcoin.com Mini-Documentary

One of the major factors in making Slovenia an international cryptocurrency adoption hub is its welcoming regulatory attitude. The documentary shows that not only is the possession of digital assets legal in Slovenia, but capital income from trading cryptocurrency is not subject to income tax for individuals.In addition, the country’s political leadership is open and receptive to innovation, as shown in the video by the former Prime Minister Miro Cerar. All this makes the country particularly attractive to entrepreneurs in the growing digital asset industry.Solving the EnigmaAccording to the documentary, the single biggest reason hundreds of Slovenian retail locations have begun accepting cryptocurrency payments is Eligma. This is the startup that developed Elipay, a transaction processing system that enables in-shop mobile purchases with BCH, BTC, ETH and its own ELI token.The prime example of this comes from a giant shopping center called BTC City, in the Slovenian capital of Ljubljana, where many of the stores now accept cryptocurrency payments through the Elipay system. It shows that there is a growing trend for actual usage in Slovenia, as the number of Elipay wallet users already exceeds 15,000. The video also mentions that the Elipay system now accepts payments from the Bitcoin.com Wallet app, allowing the owners of the more than 4 million user-generated wallets to make in-store purchases in supporting locations.

By |2019-06-16T21:29:36+00:00June 16th, 2019|Scoop.it|0 Comments

Western Union : bientôt, un service de paiement par carte Visa | CIO MAG

Western Union, chef de file mondial des transferts d’argent et des échanges de devises internationaux pour les particuliers et les entreprises, a annoncé, jeudi 6 juin 2019, un accord avec Visa, leader mondial des paiements numériques, pour le déploiement de Visa Direct, la plateforme de paiements « push » en temps réel de Visa. Ce qui permettra à Western Union d’accélérer et rendre transparent le processus de transfert d’argent dans le monde entier et d’offrir aux clients un service de paiement par carte.Avec 800 millions de transactions traitées en 2018 à travers 550 000 agences réparties dans plus de 200 pays et territoires, le processus de transfert est rendu difficile et complexe, en raison de « méthodes obsolètes, inefficientes et coûteuses », explique le communiqué de presse. Il est parfois fréquent pour des utilisateurs d’attendre plusieurs jours avant de recevoir l’argent. 85 % de toutes les transactions se faisant toujours en espèces ou dans une autre devise physique.D’où l’ambition de Western Union de développer et investir dans de nouveaux moyens d’envoyer de l’argent via des canaux numériques et mobiles, afin d’apporter « rapidité, simplicité et transparence aux paiements internationaux ». Aussi, cette nouvelle collaboration entre Visa et Western Union vise à moderniser la circulation des fonds à l’échelle mondiale et accélérer les transferts de fonds internationaux.Pour Jean Claude Farah, vice-président exécutif chez Western Union qui gère le plus grand réseau de vente au détail par transfert d’argent, cet accord représente une étape clé pour le réseau de transfert de fonds de compte à compte, combinant le meilleur des capacités transfrontalières de Visa et de Western Union pour permettre une plateforme de paiement de classe mondiale. « Cette collaboration permet à nos clients de disposer d’une plateforme rapide, conviviale et fiable pour envoyer des fonds à des milliards de comptes éligibles à travers le monde », a-t-il déclaré.« Travaillant en collaboration, Visa Direct et Western Union prévoient de déployer à grande échelle un système de paiements transfrontaliers en temps réel destiné aux entreprises et aux consommateurs dans plus de 200 pays et territoires dans plus de 130 devises », a ajouté Bill Sheley, responsable mondial des paiements « push » chez Visa.

By |2019-06-16T21:25:48+00:00June 16th, 2019|Scoop.it|0 Comments

iPadOS Isn’t Just a Name. It’s a New Direction for Apple

For years, Apple has been gesturing toward a future in which the iPad becomes your primary computer—both because its processing power rivals a desktop's and because younger consumers just won't know the difference between a "mobile device" and a "computer." Last fall, the hardware upgrades Apple made to the iPad Pro were far more impressive than the been-there components bestowed upon the new MacBook Air. At the time of that event, CEO Tim Cook called the iPad the "most popular computer in the world." Not tablet, but computer.Now the iPad's software will catch up to those hardware announcements, making it even more laptop-like. iPadOS will let users pin widgets on the home screen of the iPad. It's not quite desktop-level window manipulation, but it's ... something. Apps will "fan" out from the sidebar on the iPad, enabling easier app switching. And you can run two instances of iPad apps side by side, similar to the way you might keep a couple browser tabs open for the same website (whether you realize it or, if your tab organization is like mine, not.)App Expose, the macOS feature which shows you all of your open apps, will soon work on the iPad. The Files app will have a column view, with a preview window, similar to the way Finder works on the Mac. The iPadOS demo at WWDC reached a kind of crescendo when a virtual thumb drive appeared on the giant screen behind Federighi, illustrating that the Files app on iPad will now recognize external drives and devices. Hello, 1998!

By |2019-06-11T22:35:16+00:00June 11th, 2019|Scoop.it|0 Comments

Amazon is now the world’s most valuable brand

Amazon has broken the longstanding reign of Apple and Google to become the world’s most valuable brand worth $315.5bn – the first new brand to claim the number one spot in 12 years.According to Kantar’s latest global BrandZ ranking, Amazon’s value grew 52% between 2018 and 2019, while Apple grew 3% to $309.1bn and Google by 2% to a little just under that at $309bn.Microsoft, which sits in a comfortable fourth place with a value of $251bn, recorded the second-best increase in value in the top 10, up 25%, followed by Visa in fifth place, up 22% to $178bn, and Alibaba in seventh, up 16% to $131bn.Amazon’s global value this year is 409% higher than Microsoft’s was in 2006, which was the first brand to hold the top spot when the ranking launched.“Amazon’s rise in brand value has been steady over the past few years as it has evolved from an online, price-led retailer to an ‘ecosystem brand’,” says Graham Staplehurst, BrandZ’s global strategy director. “It has successfully connected the values and positive brand associations from one business – ease of use, speed, reliability – to other areas.“Enabled by developing technologies, and not being afraid to try and fail at times, Amazon has diversified into a range of offers from cloud computing to smart devices, from payment systems to the best in entertainment. As the boundaries between traditional businesses blur, Amazon has been ideally positioned to seize emerging opportunities.”READ MORE: How brands can grow in a volatile marketing worldThe only brands in the top 10 to decrease their value are Facebook (sixth) down 2% and Tencent (eighth) down 27% – although Tencent’s blow can largely be explained by a new constraint on gaming revenues in China.Overall, the top 100 has gained almost a third of a trillion dollars ($328bn) in value over the past year to reach $4.7tn – roughly the combined GDP of Spain, Korea and Russia.Total value grew by 7%, almost twice the growth rate of the global economy, despite the US and China trade war impacting consumer confidence. Much of this growth has come from consumer technology brands, which are now worth more than $1tn collectively.ChallengersWhile, the top 10 has remained largely unchanged in terms of the brands within it, a couple of contenders are poised to disrupt the status quo.Mastercard (12th) is one of the strongest challengers, with a 30% year-on-year increase in value – 1,138% times higher than 10 years ago – meaning it is far outpacing the aggregated growth rate of the top 10 (9.7%) and highly likely it will break through into the top 10 next year.“Mastercard is a particularly interesting one because it shows the value of brand and some changes in the world around us as well,” Staplehurst says.“Brands that are able to have a clear identity, have some meaning for consumers, but also operate across more sectors [have the best potential for future growth]. This is what Mastercard is doing, it’s inserting itself into these ecosystems that are developing in a very useful for itself way.”As Mastercard’s marketing boss Raja Rajamannar told Marketing Week earlier this year: “We are innovating non-stop in how we work. We try to bring those innovations to the table and see how we can partner with other companies to bring these to life. So the innovation could come from within Mastercard or from outside of the company.”Verizon (11th) is also outpacing the top 10 with 11% growth over the past year and 434% growth compared with 2009. However, it is Instagram which is the fastest riser this year, up 95%.Newcomers and dropoutsThere are nine newcomers this year – the majority of which are Chinese and US technology brands. These are Didi Chuxing (71st), Xiaomi (74th), Meituan (78th), Dell Technologies (81st) – which re-enters the ranking now it is no longer a private company and its financials can be valued – Xbox (87th) and Tata Consultancy Services (97th).Other newcomers include Chanel (31st) – another re-entry for the same reason as Dell, Indian insurance brand LIC (68th) and Haier (89th).According to Kantar, the newcomers score much higher than other brands on a number of measures including salience (146 vs 124), social presence (123 vs 110), purpose (118 vs 110), brand experience (117 vs 109), creativity (115 vs 105) and ‘interested to see what they do next’ (120 vs 110).This means nine brands have fallen out of the ranking this year: China Life, Bank of China, eBay, SF Express, ANZ, BT, Ford, Honda and Pepsi.This doesn’t necessarily mean that they’re not growing, but they’re not growing at a fast enough rate to stay in the top 100. The minimum value needed to get into the top 100 is now 217% higher than in 2006 when it was around £4bn, making it a tough field to play – and stay – in.It is worth noting the brands that have dropped out the top 100 have almost equal salience with their global competitors, but they lack ‘meaning’ and ‘difference’, which shows salience is no longer a guarantee of growth but merely a maintenance factor.Just three UK brands made the top 100 this year: Shell (65th) up 2%, Vodafone (49th) down 8% and HSBC (56th) down 2%.

By |2019-06-11T22:32:41+00:00June 11th, 2019|Scoop.it|0 Comments

Transports en Île-de-France : Navigo Easy arrive ce mercredi 12 juin

La disparition du célèbre ticket magnétique à usage unique à la RATP et la SNCF, c’est peut-être pour bientôt. Un coup d’accélérateur va en tout cas être donné ce mercredi 12 juin avec la mise en vente du passe Navigo Easy. Cette carte sans contact et réutilisable de façon illimitée permettra de charger différents types de titres de transports (ticket t+ à l’unité, carnet de tickets tarif plein ou réduit, forfait Navigo jour, tickets Orlybus et RoissyBus). À l’inverse du PassNavigo, il ne porte pas le nom de l’acheteur et peut donc être prêté. En revanche, il ne représente pas un groupe de personnes mais une seule. Au prix de 2€, il pourra être acheté dans toutes les stations et gares du réseau, et sera rechargeable aux guichets et appareils de vente.

By |2019-06-11T22:20:50+00:00June 11th, 2019|Scoop.it|0 Comments

L’Oréal and Apple launch tiny gadget that monitors exposure to cancer-causing UV rays – Mirror Online

Cosmetics company L'Oréal has teamed up with iPhone maker Apple to launch a tiny gadget that monitors your exposure to cancer-causing UV rays.The electronic sensor, called My SkinTrack UV, is small enough to attach to your clothes, jewellery or accessories, and connects wirelessly to an app on your iPhone, where the results are displayed.As well as UVA and UVB exposure, the sensor measures pollution, humidity and pollen, allowing users to better understand their environment and make more informed choices about their skincare."Our research has long indicated the need for better consumer understanding of personal UV exposure," said Guive Balooch, Vice President and Head of L'Oréal's Global Technology Incubator. "We created this sensor to seamlessly integrate into the lives, and daily routines, of those using it."We hope the launch of this problem-solving technology makes it easier for people to make smart, skin-safe choices."The sensor, which launched in the US last November, is battery-free and activated by the sun, so there is no need for charging.It connects to the user's iPhone using near-field communication (NFC) technology, so you simply tap the sensor against your smartphone to update the app.The app integrates with Apple HealthKit and can store up to three months of data, according to L'Oréal.The wearer will receive a notification on their iPhone whenever their environment poses a potential threat to their skin health.The My SkinTrack UV sensor costs £60, and is on sale now at Apple Stores and online, under L'Oréal's premium skincare brand La Roche-Posay. The app can be downloaded for free."Innovations such as My Skin Track UV represent a huge opportunity to offer more personalised solutions and recommendations,” said Laetitia Toupet, La Roche-Posay Global General Manager."This is even more important in a world where environmental aggressors and the number of people with skin problems keep on growing."

By |2019-06-11T22:18:49+00:00June 11th, 2019|Scoop.it|0 Comments