Facebook-Google Duopoly Digital Ad Spending Forecast Estimates 2019 – Trends, Forecasts & Statistics

Facebook-Google Duopoly Digital Ad Spending Forecast Estimates 2019 – Trends, Forecasts & Statistics

Digital ad market consolidation shows little sign of stopping. Rather than disrupting the duopoly, Amazon’s ad business looks to have joined it as a third giant, growing its share primarily from the long tail. By the end of next year, nearly 70% of US digital ad dollars will end up with one of the three leading ad sellers.

Sourced through Scoop.it from: www.emarketer.com

By | 2019-11-30T16:02:34+00:00 November 30th, 2019|Scoop.it|0 Comments

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