While the printed newspaper still exists, its emphasis has shifted to real-time reporting and digital engagement, with an agile operation where news and distinctive content are updated around the clock. It’s emphasizing trusted voices and including more perspectives than ever before, including an increased focus on inclusive storytelling, and getting its stories seen (and heard) in different formats like The Daily, one of the most listened-to podcasts in the world. As “above-the-fold” news becomes a relic, news podcasts like The Daily might become, as podcast critic and analyst Nicholas Quah has suggested, “the new front page.”

If you’re wondering whether the 2020 Group’s recommendations and these changes have been helpful, The New York Times Company reported that it had taken in more than $600 million in total digital revenue last year, well on track to hitting an annual digital target of $800 million by 2020.

One of the journalists chosen to be on the 2020 Group is veteran Times journalist Jodi Rudoren. As Associate Managing Editor, she leads a team working to grow and engage audiences internationally. She also has editorial oversight of the new Gender Initiative. She spoke with C Space and Interbrand CEO Charles Trevail on the Outside In podcast about the profound changes happening at The Times—in its business and in its journalism, as both get more focused on readers.

Sourced through Scoop.it from: www.brandchannel.com