Most of Amazon’s digital ad revenues comes from search, but it’s done a lot to build out a display business as well, and that’s where we expect growth to be fastest in the coming years.
This year, Amazon will net $2.76 billion in US digital display ad revenues, making it the No. 3 digital display ad seller in the US after Facebook and Google. Amazon earns display revenues from a number of places, including display ads on Amazon and its other properties (e.g. Twitch), video ads on those same sites and also from off-property ads purchased through Amazon DSP.
Sourced through Scoop.it from: www.emarketer.com