Amazon Beefs Up Its Display Business – eMarketer Trends, Forecasts & Statistics

Amazon Beefs Up Its Display Business – eMarketer Trends, Forecasts & Statistics

Most of Amazon’s digital ad revenues comes from search, but it’s done a lot to build out a display business as well, and that’s where we expect growth to be fastest in the coming years.

This year, Amazon will net $2.76 billion in US digital display ad revenues, making it the No. 3 digital display ad seller in the US after Facebook and Google. Amazon earns display revenues from a number of places, including display ads on Amazon and its other properties (e.g. Twitch), video ads on those same sites and also from off-property ads purchased through Amazon DSP.

Sourced through Scoop.it from: www.emarketer.com

By | 2019-11-30T11:25:07+00:00 November 30th, 2019|Scoop.it|0 Comments

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