Digital currencies have the potential to increase inclusion and continued innovation in financial technology has the potential to drive economic growth.
Jose Fernandez da Ponte, PayPal
PayPal says the pandemic has “accelerated” the adoption of digital financial services among consumers, which presents advantages for brands.
“The mass migration to these digital financial services has inherent advantages in terms of the efficiency and resiliency of the payments system and the ability to disburse funds to citizens quickly,” vice-president and general manager for blockchain, crypto and digital currencies at PayPal, Jose Fernandez da Ponte tells Marketing Week.
“Digital currencies have the potential to increase inclusion and continued innovation in financial technology has the potential to drive economic growth, and improve the financial health of people around the globe.”
PayPal has dipped its toes in digital currencies through partnerships with licensed and regulated cryptocurrencies globally. However, in the past five years it has poured greater resources into its internal blockchain research team “to explore the next generation of digital financial services infrastructure”.
Going forward, the payments giant will work with regulators and partners to deliver new crypto experiences for customers and develop the overall sector.
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