Food and diet
Sit down to eat with a bunch of your friends today and it’s likely you’ll encounter a range of dietary preferences, many of which didn’t even exist a decade or so ago: organic, vegan, keto, gluten-free, paleo, lacto-vegetarian, ovo-vegetarian, and others. If you delve into these dietary regimes, you’ll find that many businesses are flourishing by appealing to the niche markets they create. For example, while you can get a half-dozen regular hamburger buns for a couple of bucks at the corner grocer, followers of a keto diet will pay $6.50 and up for four buns.

Getting into one of these food-based niche markets isn’t done without adequate planning and there can be hurdles to overcome. Organic and so-called natural foods are often a foundational attribute of these new diets, and it takes time (three years) to achieve “certified organic” status.

This puts aspiring organic growers in a transitional state of limbo. But with cooperation between growers, the local community, and buyers, transitional farmers can still get a premium for their produce. Major brands like Kashi, Chipotle, and General Mills have found ways to use transitional “organic” products and properly communicate this to their customers.

Age groups
Have you noticed how meteorologists give a name to every storm today? We used to save that for hurricanes. We’re doing something similar with generations. Every decade or so we declare a new generation: Boomers, GenXers, Millennials, Generation Z, and so on. The time between the generations seems to be getting smaller. I’m sure you’ve seen some of the articles about marketing to Millennials in recent years.

In any case, it seems that people get “imprinted” by their coming-of-age decade. The music, the pastimes, the fashions, the movies, the world events, and more make them different from those who came earlier and those who will follow. These shape their attitudes, likes, and dislikes.

Sourced through Scoop.it from: www.forbes.com