Coty’s COVERGIRL brand is launching the first full-look live mobile web try-on experience, making virtual try-on available directly in-browser on most smartphones, without the need for an app. The try-on experience will showcase five new Spring ‘18 beauty looks.

COVERGIRL shoppers can visit covergirl.com/tryit to virtually apply each beauty look to their face using the live camera on their mobile device or desktop computer, enabling a fun new way to try before they buy.

Coty is working exclusively with Walmart to make it easy and convenient to purchase the new COVERGIRL products used to achieve each beauty look by linking directly to the featured assortment on Walmart.com.

“As a challenger in beauty, our goal is finding better ways to meet unmet shopper needs,” said Coty Chief Digital and Media Officer Jason Forbes.

Sourced through Scoop.it from: www.brandchannel.com