ADYOULIKE, a leading in-feed native ad platform and pioneer in native advertising, announced today the acquisition of video technology platform Pulpix, a company that helps deliver better engagement for brands combined with a powerful recommendation engine for the world’s leading brands and publishers. Terms of the deal were undisclosed.

Pulpix
Pulpix, a Y Combinator startup alum, is a three-year old company based in New York and Paris. Its platform uses AI and real-time analytics to power content recommendation for users and provides a better viewing experience. Pulpix generates higher engagement and increased revenue for leading publishers including L’Equipe, Prisma Media, Bonnier Corporation.

Similar to how streaming services cultivate and contextualize their user channels, Pulpix offers publishers a way to deliver more personalized content recommendation for video viewers. Since launching, Pulpix has improved its performance from a +10% to +150% uplift in video views for its publisher partners.

Sourced through Scoop.it from: www.prnewswire.com