I wish every skilled and customer-loving marketer would also develop digital sense, purpose sense and business sense.

Everybody knows CMOs don’t last long, but this year things have got worse. “Transitions are happening at an unprecedented rate,” according to Spencer Stuart consultants. Meaning: it’s been a bloodbath.

The CMO title bingo is on. Top marketers are now getting labels such as chief growth officer (what else would a marketer do?), chief customer officer (what’s new?), chief experience officer (WTF?). And here’s the new 2019 thing: teams are now getting rebranded as ‘growth marketing’. Really?

Growth marketing is as clever a title as performance marketing. It suggests the job previously wasn’t about growth (or performance). Behind the relabelling stands a more serious CEO message: “I’m dissatisfied with your work.” For the CMO brand, this could be the beginning of the end.

Things on the agency side aren’t looking better.

Who’s doing well? Tech firms – and everybody who knows how to book a Facebook campaign. Where are the truly strategic agencies? The people who once had the CEO’s ear? The agencies that challenged marketers to think long term?

Sourced through Scoop.it from: www.marketingweek.com